Our colleague Douglas Meyer has been working with The Ocean Project as part of an ongoing effort aimed at helping its partner aquariums and zoos inspire their visitors to take action for ocean conservation.
The effort has underscored the importance of asking questions and testing assumptions, as the latest finding was a bit of a surprise: seeing what an aquarium or zoo is doing with its own “green practices” can be as inspirational to visitors as the emotional connection they feel for the animals. Douglas wrote a short piece on this latest finding in the most recent issue of the member magazine for the Association of Zoos & Aquariums.
You can download the one-page story, or dig deeper into The Ocean Project’s communications research.