Betsy brings more than 25 years in leadership roles at nonprofits and in the private sector to her consulting practice. In her current work with organizations and progressive companies, Betsy defines and develops research-based strategies to build strong brands, focusing on growth, impact and profitability. At Bernuth & Williamson, Betsy leads projects for clients in the fields of sustainability and conservation, international health and development, and international affairs. In her former role as vice president for communications & marketing at The Wilderness Society (TWS), Betsy led that organization’s first brand-strategy effort, clarifying and advancing TWS’s position in the conservation arena. She also doubled the organization’s electronic outreach program, integrating on-line advocacy and fund development. Prior to that, she led communications and outreach at American Farmland Trust, adding expertise in sustainable agriculture to her extensive food-marketing background. She launched her career at Ketchum Communications, working on marketing and issues communications in New York and Washington. Betsy currently serves as advisor to a small foundation, on the board of the Potomac River Boathouse Foundation, and on the advisory board for Mess Hall, an incubator kitchen. She holds a bachelor’s degree with honors in American history from the University of Pennsylvania.