CLIENTS SAY
STRATEGY & POSITIONING
We help clients begin strategic planning by focusing on institutional positioning – where they stand in relation to other organizations who deliver similar services and with whom they compete for resources. This process evaluates relative strengths and weakness, trends in the sector, the competitive context and the client’s unique value proposition. This provides a basis for defining a vision for the organization – its desired positioning - and addressing the broad strategic options for getting there. We then place particular emphasis on helping our client include all their key stakeholders in developing a specific strategic plan. Client solutions have included:
- 'Competitor' Analysis & Benchmarking
- Facilitated Planning Meetings
EXECUTION & CHANGE MANAGEMENT
Many clients struggle with what we call “the execution gap.” Having articulated a vision and a strategic plan they must then turn to implementing their programs. Beyond the annual budget, there is no measurable expression of the time and dollar resources required to achieve the vision and execute the strategy. We help them refine and quantify strategic objectives so performance can be looked at in a strategic (3-5 year) context – as well as from budget to budget. Bridging this gap between longer-range objectives current results improves stakeholder (board, staff, donor) awareness of the strategic context. It reinforces the good communication that underlies collaborative behavior and promotes understanding of the necessary organizational and management changes. Client solutions have included:
MARKETING & COMMUNICATIONS We help clients create and integrate their fundraising, marketing, and communications programs. Our approach is to help identify the most appropriate tools to bolster revenue and build the brand – everything from major gift and planned giving programs to media relations, publications, web, membership, and merchandise initiatives. Client solutions have included:
- Marketing & Communications Audit
- Development & Media Relations Strategies
- Integrated Marketing & Communication Strategies
- Publications Plans & Editorial Services