News & Ideas

Nobody is Joining: The Membership-Model Challenge

Recently we've worked with several organizations that have some sort of membership model. One is a private school, another an association with several tiers of membership, a third is an advocacy group reliant on a subscription model. For all of these organizations, a challenge looms: Paid annual … more

Telling the Rest of the Story

Stories about nonprofit organizations—particularly the ones they tell themselves—tend to focus on their scrappy beginnings, near-death experiences, big wins, and marquee moments that lace annual reports with the glow of valor. Yet in hewing to an assumed logic of success, these stories often … more

Organizational Change Done Right

"Turn and face the strange..." is how David Bowie put it in the classic "Changes." Wish it were so easy to do. For many of our clients, the most challenging part of strategic planning is the change it generates. Sometimes a plan results in transformational, upheaving shifts. Sometimes there are … more


NGOs and their funders come to Bernuth & Williamson for assistance in solving complex organizational challenges. Diverse in terms of size, strategy, and sector, our clients all share a common commitment to improving their organizational effectiveness and increasing their mission impact.

We work with you to design a process and deliverables that meet your needs. Many of our projects include a significant research component, particularly interviews with stakeholders, because good data is essential for making informed decisions about mission and strategy. We bring similar rigor to our work in organizational effectiveness, strategic communications, positioning, and evaluation.

Look at our services to learn more about how institutions have engaged us to help them thrive in today's rapidly changing nonprofit landscape, or take a look at our client list.

What Clients Say

"We're repeat customers."

Carter S. Roberts
President & CEO
World Wildlife Fund

"Bernuth & Williamson brought the right combination of analysis and experience to help our complex global organization align around a common goal and strategy."

Dana Hovig
President & CEO
Marie Stopes International

"They are savvy and strategic about how to use marketing and communications to advance larger program goals. And they don't take themselves too seriously."

Dr. Mark Shaffer
Doris Duke Charitable Foundation

"We're usually suspicious of consultants but we have nothing but good things to say about our engagement with Bernuth & Williamson."

William Warshauer
Executive Vice President
Population Services International