News & Ideas

Hitting a changing target: One role of stakeholder research

Advocates all face at least one common marketing gap: knowing whether their messages are hitting the right audiences the right way. No small challenge, particularly as issues evolve and communications technologies shift. Many groups default to talking louder in hopes they will be better heard; … more

Money’s Knocking: Open the Door

Last week was one that nonprofit individual-giving directors either love or dread. That pinging sound you heard in the halls of advocacy and social service organizations was that of arriving mail -- mail with checks and credit-card information. Phones were ringing as procastinators called with their … more

Georgetown “Essays in Excellence”

A few years ago, my colleagues on the faculty of Georgetown University's Center on Public and Nonprofit Leadership had a bright idea: We would bundle all the course material from our very successful week-long, intensive training program for nonprofit managers and publish a book about nonprofit … more

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